GO GREEN WITH SPARTY’S
As the Creative Marketing Team Lead for Sparty’s, I have worked on many different long term and day-to-day projects over the past two years. The “Go Green with Sparty’s” initiative was a major project that I was assigned. I was tasked with creating the verbiage and visuals to promote the addition of metal straws and reusable mugs to our 20 sites. I created an informational full page visual that was placed at the entrance of each store, as well as a half page promotional visual that accompanied the products. I worked alongside the Operations Manager and Associate Director of Marketing & Communications throughout the course of this project.
Another project I completed during my time at Sparty’s is the multi-page Illustrator Basics document (below). Since my team members were not familiar with the Adobe Creative Suite, I decided to create a simple manual for the team to refer to during training sessions. This manual highlights specific Illustrator skills and tools, as well as design principles, that are imperative to creating exceptional marketing materials at Sparty’s.
