Manno Clothing and Tailoring: The Style Box
As the Lead Designer at IBC Digital Marketing, I had the opportunity to contribute to many different digital campaigns for our clients. One of our clients, Manno Clothing and Tailoring is a luxury menswear and full service tailoring business located in Dearborn, MI. They came to us asking for help on how to increase revenue during this time when most people are not in need of luxury suits, due to the Covid-19 Stay-at-Home orders. We decided to help them break into the e-commerce arena, after being solely a brick and mortar shop for 50 years. After doing some research, I decided the best way to begin selling products online was to start with offering a customizable, luxury accessory box. The client loved the idea and we started working on product photoshoots, website wire framing, and content creation right away as our goal was to roll out this campaign before the holidays. We worked with a team of web developers and created the entire digital campaign in just a couple weeks.
The Style Box launched for the holiday season with a digital monthly ad spend budget of $170. In 30 days, the campaign had 43,273 impressions and 116 link clicks through Facebook ads. Within the same 30 day period, 42 Style Boxes were sold, with a gross profit of $4,208.96.