After creating the company’s packaging, I then decided to expand the project and create additional branding materials. Scroll through the carousel on the right to see the Grind Brand Standards Guide, Letterhead and Envelope, Merch, and Instagram Mockups. Throughout the process, I focused on creating visual and conceptual harmony between the physical packaging and digital mockups.
GRIND
sand blasted glass, vinyl cut letters, transfer ink, cork
For this project I worked to integrate materiality, surface, and volume to create a package design for the fictional coffee bean company “Grind”. Many of the coffee bean packages I see at the grocery stores are unappealing and overwhelming with an unnecessary amount of text. I developed a cohesive, interactive, and informational design that plays to the honesty of the product and company. The packaging is refillable and reusable, thus promoting a zero waste mindset. This design also highlights the importance of environmental consciousness by informing the consumer about Fair Trade products and companies like Grind.
